Coca-Cola Zero

Develop an App for phones that recognizes players by their jersey and number. While at the game or while watching the TV from home you can hold your camera phone up to a player (or just type in their team and player number) and it will give you his stats. These stats would update on the fly with every score, steal, assist, block, foul, etc.

Coke Zero brands a site reminiscent of the BK “Subservient Chicken” site a few years back. On this site you can pick out any of the mascots in the tournament and then enter typed commands into a text field. The mascot will then do whatever you command it to.

Broadcast the game in 3D. You can give away 3D glasses and bracket sheet, foam finger or some other tchotchke with every 12 pack of Coke Zero. Give fans the experience of being at the game from the comfort of their own couch.

Coke Zero Tailgate Competition “Which school has the best Coke Zero Fanfest?” The main purpose of this campaign is to gather fans together to watch during away games, coke zero would sponsor watch parties or “Coke Zero Fanfests” at specific schools that would gather both before and during the game. This tailgate of the visiting team would be show in the arena at...

The street court is the original social network. To reinforce this, the NCAA will release a new line of Game Track basketballs with GPS chips embedded firmly inside. When users buy a ball, they can log on to the Game Track website to set up a profile. The site is a social network dedicated entirely to making sure fans can always find a game. With Game Track, users can...

Coke Zero Fan-zone “What would you do for a Coke Zero Fan Seat?” In the NBA there are club sections with soft seats and on hand service. In NCAA basketball, there are bleacher stands and wild college kids dying to make it to the first row. This concept is simple and has limitless possibilities: create a front row special “fan-zone” in the student section complete...

For fun at half time, and to prove just how cool you are for being at an actual NCAA game, release the Fantastic Fan Cannon!  The cannon is stuffed with mini basketballs (made of a soft, spongy material or lightweight and air-filled so as not to harm fans) printed with that day's game info (team vs. team, date, place, etc.) and it shoots hundreds of collectible game...

Everybody loves "March Madness" and everybody loves Coca-Cola...what could be better than combining the two?  Coca-Cola would sponsor a "March Madness" website where devoted fans and Coca-Cola lovers alike could set up their brackets with their predictions for "March Madness", the Final Four, and the championship.  Coca-Cola would then print special codes under Coca...

The Coca-Cola company should print the names of different teams participating in the NCAA tournament on the bottom of all bottle-caps belonging to crisp, thirst-quenching 16-oz bottles of Coca-Cola. During the tournament, fans can buy cokes and try to collect the bottle-cap on which is printed the name of the team that they think will win the overall tournament. Any...

My idea is for fans to enjoy the game by looking at it through 3D-Imaging-glasses,that will allow them to see the game on the large Tv-Screen up above hanging from the roof top inside the building to see how in different ways the game could be viewed up close. Also!  I will add to this a hand held game device for fans to inner-act with the game monitor screen Tv so...