Coca-Cola Zero

I propose that Coke Zero can bring new meaning to the sports mantra "BE THE BALL."

INTRODUCING THE GROUND-COKE-ZERO-BALL CAM.

What would you see if you were the ball arcing through the air from the 3-point line, or being dribbled upcourt on a fast beak... What does it feel like to swish through the net, or be dunked?

I would use state of the art technology to install/place a video camera on the basketball used during game play itself that would broadcast a signal that could be watched on TV and on the screens at the stadiums. (Maybe even in 3D?) We've all seen movies and sports events - any sport with a ball - where we watch the ball on its journey through the air or ont he ground from scant inches away, but never from the perspective of the ball.

I think ball-cam could be a experience for NCAA fans. The ultimate would be that pit of the stomach drop like during an Imax movie when you go off a cliff or fly in a jet.

At The Game; Beautiful people sell Coca-Cola Zero as they move about the arena. An in-house camera catches fans craning their necks to admire these CZ Vendors. A CZ programmer/producer assembles the best clips into a montage called the ‘Coca-Cola Zero RubberNeck Cam.’ It airs on the jumbotron during a timeout toward the end of the game. Similar to the ‘Kiss Cam,’ except funny.

+: Following the montage, a particularly overzealous fan is deemed ‘CZ’s Ultimate RubberNecker’ and given the opportunity to clarify that he/she merely wanted a CZ. For their “honesty,” a CZ is awarded to him/her and to each fan in their row.

++: It’s 2010. If Coca-Cola Zero can replicate the great taste of Coca-Cola with zero calories, shouldn’t basketball fans have something that can keep their eyes focused on the game? Introducing Coca-Cola Zero’s ‘Zero-In Glasses’ (see image); given to the Ultimate RubberNecker to wear for the remainder of the game.

At Home/Mobile; The montage could also air as a commercial on the television or the interwebs. If so, the distinction of Ultimate RubberNecker would be decided by fans voting online or by text. Every fan who votes is sent a pair of ‘Zero-In Glasses’ so they can watch future NCAA games free from peripheral distractions.

Post Game; CZ hosts a show on the interwebs where the host satirically breaks-down each RubberNeckers’ motivations in a segment that poses the question: is this fan scoping out a ‘Ten or Zero?’

Local; Through this mass-distribution, ‘Zero-In Glasses’ can become a fixture at fans’ tailgates and parties. At these venues, fans can wear them to make possible what was previously thought impossible. Like added concentration during Beverage Pong.

Idea #1: Country-wide drinking game

What college student or college sport lover doesn’t appreciate a good drinking game now and then?  Before the NCAA game begins, a reactor signal will be announced on TV and at the game itself.  This signal should be a motion (for example a fist pump) from a certain fan at the game.  The fan will be made aware of this.  Throughout the game, in the bottom corner of the screen there will be a constant camera view of this person.  Every time he does the motion, the country drinks.  

Idea #2: Fulfill your coaching dreams

Gone are the days of screaming at your TV screen and finally the time has come to satisfy your long awaited desires to perform the halftime locker room speech.  Fans now have the chance to upload videos of what they would say if they were the coach of a NCAA team.  Fans from home will upload videos online that will randomly chosen and played on national television.  Fans at the game can participate as well by going to a pre-arranged microphone and video set and recording their own locker room pep talk.

Idea #3: Lend a hand, get a date

Although there is something to be said for helping with an agenda free heart, why shouldn’t do-gooders get a little something in return?  At halftime the players will be auctioning themselves out in honor of their favorite charity (which will be spotlighted by a short explanation/video).   Game attendees and viewers at home will have one minute to win a date (that could range from a basketball boot camp to a romantic dinner) with a NCAA player.  Winners will need to provide their own transportation but the date itself will be paid for. 

Once the fan completes the challenge they're given a free t-shirt and free Coke Zero. Updates of fan's time will be displayed on a leader board. Between one of the quarters the fan with the best time will be announced, giving that fan his/her 15 seconds of fame!

C'mon! Who wouldn't like a FREE t-shirt and 15 seconds of FAME?